Imagine the following scenario: you are a tourist to a town searching for a place to dine. Wouldn't you check for restaurants on the Internet? Consider the following scenario: you are a local who wants to know more about the coolest restaurants in town. Wouldn't you look to the Internet to find out more information?
Yes, we will, completely, right?
What can SEO do for restaurants?
Restaurant SEO (search engine optimization) is all about increasing your ranking in search results so that people can discover you when they're looking for a place to eat.
All types of businesses require SEO services, but restaurants in especially do so due to the industry's nature. Customers seek information online, both at home and when travelling. To target these customers, restaurants require strategic help from a SEO expert.
A Restaurant-Specific SEO Strategy
In a nutshell, on-page SEO is the process of optimising web pages or your own website. It is what you have the ability to change.
The main elements for restaurant SEO are as follows:
- Keywords: analysis and research
- Optimize the title tag and meta description
- Crafting optimised content.
- External and internal linking
- Optimisation of images
- Make the restaurant's website more user-friendly for mobile devices.
- Improve your restaurant's website's page speed.
- Make use of schema markup.
- Make sure your website is safe.
1. Keywords: analysis and research
To demonstrate to Google that your site is a suitable match for user intent, you should incorporate the search keywords within the pages for which you wish to rank.
Try including them within the page title, headers, meta description, introduction, and title tags, as well as at least once inside the body of the content.
Google makes an effort to provide the most relevant search results for a keyword when doing a search. When deciding which keywords to optimise your restaurant’s website for, be sure the page you are attempting to rank appropriately fits user intent.
A "Chinese restaurant in Mumbai" may rank for "Chinese Restaurant Mumbai," but it is less likely to rank for "best Chinese restaurant Mumbai," since consumers searching for this keyword are more likely to be looking for a critical opinion or a compilation of restaurants.
You should therefore concentrate your efforts on the first term rather than the second. By searching for a phrase and visiting the pages that appear at the top of the search results, you can see the kind of links Google believes fit user intent for that keyword.
Restaurant SEO Keywords
The purpose of restaurant SEO is to increase visibility on Google. However, this is only beneficial if your website appears in relevant search results.
In order to create an effective strategy, you must first develop a list of keywords that you intend to target on search engines. You may then develop a strategy for dealing with each of them.
Many of the keywords you want to target will be obvious; they will be related to the kind of food you offer at your restaurant as well as the nearby area.
If you want to promote a Chinese restaurant in Mumbai, you may target keywords like:
- Chinese restaurant Mumbai
- Restaurant Mumbai
- Best Chinese restaurant in Mumbai
- Chinese food Mumbai
Once you've created your first list of search keywords, there are a variety of options for refining your search.
The simplest and most straightforward method is to enter one of your keywords into Google. The autocomplete function of the search engine will then provide you with suggestions for relevant keywords that you might want to target.
By pressing enter, you will see more tips bottom of the page, where you will find some further suggestions in the related searches category.
Try the same thing for each of your keywords, making a point of which ones are the most appropriate to target.
2. Optimize the title tag and meta description
A title tag is a piece of HTML code that informs search engines about the subject of your website.
A meta tag is a brief summary of your page or link that appears below the title tag.
Include your primary keyword in the title tag and meta description, and make them interesting enough to get people to click.
It is advised to keep the title tag between 50-60 characters and the meta description to between 150 and 160 characters.
This is how they seem.
3. Crafting optimised content.
It's time to start creating original, high-quality optimised content for restaurant SEO when you have confirmed your keywords.
Create original content of at least 500 words. Make use of visuals, such as photographs, videos, and other media. Provide a trustworthy appearance to the site's visitors.
Ideally, you should include your major targeted keywords in the opening paragraph, or if you have an image banner with text in it, place it there as well as possible. Your website should have a blog area. Blogs provide your site a trustworthy appearance and increase your chances of ranking for a variety of different search phrases.
When writing a blog post, keep in mind to emphasise ideals and to produce informative and valuable content. Examine your keyword list. Certainly, you still have a good number of them.
Additionally, ensure that your content and information are updated.
4. External and internal linking
Internal linking is a term that refers to hyperlinks that connect one page on a domain to another on the same domain.
External links, on the other hand, are links from your pages to other domains or websites. Google utilises backlinks to determine the authority of a website. In principle, websites that receive links from other websites are more likely to be valuable to search engines.
Obtaining backlinks is perhaps the most difficult aspect of any SEO plan. A strong outreach campaign is arguably the greatest way for restaurant operators to reach out to potential consumers.
Consider distributing press releases and establishing relationships with bloggers and journalists in order to secure a connection to your restaurant's website.
5. Optimisation of images
Images are critical for your restaurant's website. They are used to exhibit restaurant menus, interior and exterior designs, and location views, among many other things.
Along with making your images visually appealing, you should consider optimising them for search engine optimization.
3 Easy Steps to Image Optimization
- Create a suitable file name that includes your keyword or closely related terms.
- Don't forget to provide alt text that contains keywords.
- Geotag your photographs – Include a place to your photos
6. Make the restaurant's website more user-friendly for mobile devices.
You should concentrate your efforts on making your website more user-friendly for mobile consumers. According to Internet world stats, mobile devices account for approximately 61% of all global website traffic. Unless your site loads fast and seems professional on mobile devices, clients will rapidly go on to a competitor's site that is more mobile-friendly in design and functionality.
7. Improve your restaurant's website's page speed.
Page speed is a critical aspect to consider while optimising a restaurant's website.
Google now discourages websites with slow-loading pages, since this results in a poor user experience and an increased bounce rate.
Verify that your page loads in 2.5-3 seconds. Determine your page's speed using tools such as Google page speed or GtMetrix. The tools will display the loading time, optimization score, and suggested corrections.
The majority of restaurant websites load slowly due to their images. Verify that your photos have the JPEG file extension.
8. Make use of schema markup.
When it comes to search engine optimization, schema markup (also known as structured data) may be thought of as a language that employs a certain semantic vocabulary. When a website's schema markup is implemented, it generates a rich snippet that helps search engines better understand the content of the page, resulting in more useful search results for visitors.
It's also important to note that different data markups are used for different sorts of online content such as articles, restaurants, movies and events. With Google's Structured Data Markup Helper, it's easier than ever to use schema markups for your restaurant's search engine optimization. You can get a detailed explanation on how to utilise this tool at the URL provided above.
9. Make sure your website is safe.
If your website collects important information from users, such as email addresses or credit card numbers, you should ensure that your website has an SSL certificate installed.
In order to ensure that information kept on your website, such as personal information, is secured from outside dangers such as hackers who attempt to steal it, you must first make your website secure.
In addition, Google declared back in 2018 that an SSL certificate would be included in their ranking considerations going forward. As a result, a secure site has an advantage over a non-secure one.
Local SEO for Restaurants
Local SEO will help your business appear on Google and Google Maps when customers search for restaurants in your area, like "Chinese restaurant Mumbai" or "Chinese restaurant near me."
In order for the results to appear above all other listings, local SEO is essential. You also do not require an authoritative website in order to rank high in search results. The ability to rank higher on the results page than larger websites make it possible for independent businesses to succeed.
There is a Google Map embedding with the local SEO results to allow users to quickly find additional restaurants in their area. You can see an example of this in the screenshot of the restaurant's Google My Business listing that follows this sentence:
It is simple to optimise your website for local search engine optimization. To get started, all you have to do is create a Google My Business listing for your restaurant's website. Fill in the blanks with information about your restaurant, including its address, phone number, opening hours, website, photographs, connections to your social media platforms, and client reviews.
If your restaurant is located in a non-competitive area, it won't take long before you begin to appear in the search engine results pages (SERPs).
Taking efforts to improve your listing for local rankings will be necessary if there are a large number of restaurants nearby (as seen in the picture above).
What is the need for GMB in your restaurant?
Here are just a few the reasons for this:
- You gain the ability to have your website appear at the top of search results — as snippets.
- GMB results are voice search optimised.
- You obtain business citations, five-star ratings, and referrals.
- The ability to do searches on maps
According to Google, you may succeed this by performing the following actions:
Completely filling out the form.
One error I see most business owners make is failing to fill in certain small but critical data.
The four primary fields you must complete are your business categories, geographical service region, business hours, and business description. Select as many business categories as possible that are very relevant.
Write all your consumers need to know about your firm in the description.
Obtaining verification of your location and Maintain Consistency on NAP (Name, Address, and Phone Number)
Verify that your business name, contact information, and address are consistent across the web, including on social networking platforms, directories, and any other listings you may have. Any mismatch in your data might have a negative impact, resulting in the loss of trust signals.
Increase Your Restaurant's Visibility via Local Directories
Any mention of your restaurant in a local directory is referred to as a citation. By include your restaurant in relevant local listings, you increase your business's sort of credibility and trust with search engines.
Additionally, you might gain additional traffic through citations. Yelp, the Yellow Pages, and Trip Advisor are all examples of reliable directories.
Over 60% of guests use reviews as a reference when selecting a restaurant place.
Encourage customers to submit reviews. Make certain you react to all internet reviews, whether positive or bad. It is important to highlight positive reviews on your website since this will help you rank higher than competitors in Google's local search results.
Additionally, you can hire an internet reputation management company to handle the reviews and feedbacks.
Images are a significant ranking element for local packs.
When selecting images, consider using real photographs of your company rather than stock images from the internet. Google is intelligent enough to determine whether photos are genuine.
Include images of the inside, outside, customers, menus, food items, and anything else associated with your dining business. Prior to adding photos, rename them with appropriate file names and don't forget to include the alt text.
Create a Social Media Presence for Your Restaurant
A good restaurant social media marketing strategy may assist you in attracting more customers to your restaurant. This is due to the fact that social media is an important tool for individuals when it comes to making purchase decisions.
When customers search for your restaurant on Google, social media profiles are frequently displayed in the search results. Having them is important, especially if your site isn't up and running yet or if it's brand new and doesn't rank well on search engines like Google and Yahoo!
This is true when it comes to deciding where to dine because people like sharing and searching for images of food on the internet. To the contrary, according to a survey 41% of the people have opted to dine at a particular restaurant based exclusively on positive social media comments.
If you want to increase your internet visibility, consider creating pages for your restaurant on social media sites such as Facebook, Instagram, and even Twitter.
Restaurant SEO plans from Uno Search
When selecting where to eat in today's connected and busy world, people frequently consult their phones, tablets, and laptops. You may use SEO to assist local residents locate your business and become customers.
We'd love to hear from you if you'd want to learn more about developing an SEO plan for your restaurant. We've worked with clients in a number of sectors, including restaurants, to develop custom SEO strategies, and we'll work with you to develop a strategy that's suited to your requirements and goals.
For more information about restaurant SEO, please contact us online or call +91-9029013360