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SEO for Doctors

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Neha Varghese

Digital Marketing


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We regularly use Google or other search engines to locate the best clubs, restaurants, and even clinics in our area, since this is one of the simplest methods to obtain the essential information.

If your small clinic has not yet created an online presence, it will have little chance of being discovered on the Internet, which is disappointing.

Want to bring in new patients, boost appointments, and raise visibility for your Medical Practice but don't know where to begin? That is something we can assist you with.

Why Is It Important?

If you want to increase patient traffic, improve your online reputation, or reduce marketing expenses, your medical practise must be prominently shown when prospects search for services comparable to those you offer. This may be accomplished using SEO for doctors.

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Once your healthcare practice appears on the first page of search results on the internet, patients are unlikely to take the time it will take them to locate you.

We can help with this through our SEO for doctors’ solutions. We employ the most up-to-date ways to increase the number of people who are aware of your health care – and so increase the number of patients you receive.

What do patients search for on the internet?

When it comes to SEO for doctors, you must think about your patients and what they are looking for on the internet. For example, if your medical practise specialises in primary care rather than paediatric care, you will see a difference in the kind of queries that your audience does on search engines such as Google.

If we analyse what your audience looks for online, we need also consider the various intentions. This purpose can range from informational to transactional, which means that while one user is learning about a subject, another is ready to take action, such as contacting you or making an appointment.

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For doctors, "near me" searches are the most major form of search across all locations and specialization. This is because the majority of physicians will give their services in person rather than digitally. When people require medical care, they will look for a doctor nearby, as they will be required to travel to the doctor's physical location.

Keep in mind that SEO for Medical Practices should target keywords across all purposes to obtain the greatest results. This method helps your clinic reach out to potential patients in the research stage of the purchase cycle.

How does SEO for doctor’s work?

Search engines are constantly crawling the web in search of fresh and up-to-date information.

The search engine takes note of what it finds when someone searches for a certain topic, such as physicians, and ranks the results appropriately. There are some searches that are broad and create millions of results, while others that are narrower and produce a few thousand results.

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In these findings, the sites that appear are ordered by the importance of several factors. 

Examples include the words and phrases in your site's tags and copy, which might provide users hints about the substance of the content and its relevancy to the search query. Furthermore, each website has a certain amount of “domain authority,” which reflects how respectable the website is. Websites with higher domain authority score higher in search engine results. Some variables, such as links from other websites, can even occur outside of the website.

It is possible that your website may appear on the second or third page of search results for related keywords, but this will not be enough to attract people. You must appear on the first page of search results, preferably in the top three positions. They not only produce more clicks, but they also get the benefits of a successful SEO approach, such as higher rankings in search engines.

The Advantages of SEO Services for Doctors

The advantages of a well-thought-out SEO strategy are undeniable. More patients are brought in as a result of higher rankings and a stronger organic online presence.

Search engines are the starting point for 93 percent of all internet experiences. In order to find what they are looking for; people are turning to Google. Such a rule applies to every product or service search – particularly when it comes to searching for something as critical as healthcare.

Doctors that use Google to their advantage will notice a significant boost in new patient visits as well as a significant rise in overall patient retention.

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In addition, you may utilise content to increase your overall authority in the healthcare sector. Doctors may convey essential health information in a natural and organic way through blogging and social media marketing. Posts have the potential to get to the top of Google search results for some of the most significant keywords in the healthcare sector.

SEO tips for doctors and medical practices

1. Develop a website and optimise it using relevant keywords.

In order to begin your doctor SEO journey, the first step is to create a website for your practise.

Your website should be a positive representation of your company, which is why it should be optimised with relevant photographs, videos, texts, and keywords that inform searchers engines about the nature of your content.

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High Google rankings may be achieved by optimising your website's content using the appropriate keywords. Doctors should include keywords that include their location, specialisation, symptoms and health issues they treat, as well as the treatments they do, that are relevant to what people are looking for.

Therefore, if you are a dermatologist based in Bangalore, you may incorporate many of the following keywords into your homepage and other content

  • Dermatologist in Bangalore
  • Skin clinic in Bangalore

And more

It's usually a good idea to include a geographical name in your keyword, since this is one of the most effective strategies to reach local people who could be interested in your healthcare practise.

Long-tail keywords, in addition to local keywords, should be included in your search engine optimization strategy. Such keywords are longer, which makes them simpler to rank for – and they are also more popular because more people are searching for them.

Some examples of long-tail keywords that you may use are as follows:

  • How to Remove warts, tags, and moles in the face
  • How skin infections effected
  • Advice for all skin & hair problems

And more.

2. Design a mobile-friendly website

A key component of us has become smartphone devices. Google therefore favours responsive site design which enables user activities irrespective of the device type.

As a result, your website should function effectively across all devices, including desktop computers, laptops, smartphones, and tablets, in order to provide the greatest possible user experience. To put it another way: everything from photos to forms to videos must be loaded as fast as possible, without glitches or screen incompatibilities.

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As previously stated, Google gives preference to mobile-friendly websites, which is a fantastic chance for improving doctor SEO rankings.

3. Ensure That Your Website Loads Quickly 

Sites that take an excessive amount of time to load are disliked by everyone, even Google. You should repair the problem as soon as possible if your visitors discover that your webpage is taking too long to load. This might negatively affect your doctor SEO in the long run.

Google provides a free site speed test that may be used to determine whether or not your website is loading quickly. Generally, if Google determines that your website's loading time should be improved, it will propose the following actions:

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Increase the speed of your web hosting platform: The web hosting platform on which your site is hosted may be the cause of slow page loading. As a result, always utilise established platforms that will not cause any issues with the website's performance or other key website components.

Delete all extraneous coding: Codes that aren't required may create performance difficulties, and you should remove them if you notice a slowdown in your computer's performance.

Make your website's graphics and videos smaller in size: large photos and videos on your website may cause issues with loading. You can avoid this by compressing all of the data and speeding up the loading time.

4. Create content that is useful, relevant, and engaging.

Content is the diamond stones in the crown of good SEO, and you must devote a great deal of time and effort to it.

You should consider what information your patients would like to know about their skin problems if you are a Dermatologist, for instance. They look for solutions on the Internet, and you will be able to offer them with some of those answers.

Suppose that your topic is Skin protection from the sun and you're writing a piece on the subject. It is not enough to describe the specific ways and write the subject "Ways to protect your skin from the sun" while producing content for the web. The title is correct; however, it is missing a few key parts.


Look at the following heading:

10 Tips for Protecting Your Skin from the Sun

It will draw more attention from readers than the title you saw in the preceding sentence. It delivers the same message as before, but with a little more dramatic impact, which is achieved by:

Number (10): Including a number in a title will draw the attention of readers since they will know how many pages they will be reading in the near future. Additionally, a title with a numerical in it appears more appealing.

Tips: When it comes to article writing, tips have always been one of the most eye-catching alternatives. There is a solution to someone's problem, and people will be delighted to read your recommendations since they signal that there is a solution.

Keyword: (for example, "Protecting Your Skin from the Sun") is included in the title of your article, informing both searchers’ engines about the topic of your post. Additionally, you have a better probability of ranking higher in such situation.

Your content may be organised into step-by-step articles, buying guides, infographics and other forms of organisation. To avoid confusing your readers, avoid using jargon and convoluted language — instead, adopt a simple and plain style that is easy to read and understand, so that everyone can benefit from your article.

5. Engage with Google My Business to grow your business.

Making sure that your Google My Business page is up to date will bring instant benefits to your company. In order to get higher map ranks, it is critical to include images and videos as well as a well-written business description, collect customer feedback, and promote your healthcare services.

6. Stick to the NAP address format.

The addresses on your website must be written in Google’s language. If all of your locations follow to the prescribed format for names, addresses, and phone numbers (also known as NAP), there is a high probability that Google's algorithm will accurately list you. Google does not enjoy the use of periods or lowercase characters in search results. You get the idea of it. The use of non-standard addresses may cause search engines to discount your content and locations, or it may result in the creation of several other "fairy" places. 

Local SEO for Doctors

Local search engine optimization (SEO) is a subset of search engine optimization (SEO) that helps to guarantee that your practise appears highly for localised queries on search engines. It is recognised by Google and other search engines that patients generally choose a practitioner who is local to their house. Therefore, they have begun to modify their search results pages in order to better accommodate these types of searches.

On the top, localised search results are distinguished by the presence of an interactive map and a list of three to four companies under it. Due to the fact that local SEO is still a relatively new field of search marketing, there is a huge potential to attract more patients and stay one step ahead of your rivals right now. This is especially true as Google and other search engines continue to offer search results that are more and more targeted to specific locations.

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Google and other search engines consider a distinct set of ranking variables when ranking a page for a local search query as compared to primary SEO. The past required you to concentrate on establishing a well-optimized, contemporary website in order to rank highly for patient searches.

Google and other search engines are now analysing factors such as a searcher's location, a provider's distance to the searcher, the strength of their Google My Business (GMB) account, and even their customer reviews to determine who ranks highly in their results pages (or even appears on the map at all). In order to achieve success, practises and providers must pay close attention to a variety of off-page aspects that they may not have considered in the past.

These local SEO factors include your:

  • Ratings and reviews on the GMB
  • Classification of your business on Google My Business
  • The distance between your location and the searcher
  • Scheduled operating hours 
  • The connected website's authority

We place a great deal of attention on Google My Business, as you can see from the examples above. When it comes to increasing your search exposure, it is quickly becoming the most crucial factor to consider. Furthermore, as time progresses, the importance of local SEO will only increase. This is especially true if you have more than one location or provider operating at your clinic.