OVERVIEW OF THE PROJECT
Law firm was onboarded as a client with the aim to increase the Local prominence of the business. The strategy was placed in the hope of reaching the greatest number of potential clients and ranking the business in all the nearby locations. The aim was to increase the qualified leads coming from digital platforms.
CHALLENGES FACED
The key challenges in this project were the competitors. On Organic rankings, there were big giants like Lawrato.com, Justdial, Sulekha, vakilsearch.com who had completely dominated the SERP. On Google My Listings there were other agencies and consultancies with their marketing strategies.
SOLUTIONS BY UNO SEARCH
- Optimizing the website for the Local keyword with help of Uno Search automation to increase the prominence of client business in local area.
- Past work and Case studies were displayed on the website for reference to future clients and collaborations.
- Consistency in performance with regular content updation, video marketing, business updates was maintained.
RESULTS
- Legal consultancy firm has grown to become one of Navi Mumbai’s leading and fastest-growing law firm.
- Even though being a local business, they start ranking on SERP in the topmost position.
4x increase in the lead generation and 144x increase in online presence.
The business is found in 424 direct searches each month, 16 branded searches, and 2838 discovery searches. This totals an average of 3278 searches per month and 86% of searches are discovery, while 13% are direct.
The average local business receives 1.75k views each month – 1.32k on Search and 432 on Maps. means 75% of businesses’ GMB listing views are on Search.
The business receives 28 actions from their Google My Business listing each month. On average, 17% of actions on GMB listings are website visits and 71% of businesses receive calls each month from GMB.
