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Real Estate Consultancy increases their Digital business by 200% with Uno Search

case study

“I needed Local SEO for my real estate business. My friend recommended me Uno Search stating their primary mission is to work towards increasing digital prominence of small local businesses like me. The team started work on the SEO of my business and within 3 months, Google My Business account of Sarayu was on #1 for all Google map listings. I could have never believed the fact that Google could give me such quality leads every day. Who would have bothered to apply all the right SEO techniques for a small local business like me but the team at Uno Search did.”

- Mr. Ajay Goyal

20x Increase in Website Traffic

7x Increase in Online Presence

200% Increase in Lead Generation

OVERVIEW OF THE PROJECT

Real Estate Consultancy was onboarded as a client with the aim to increase the Local prominence of the business. Real Estate business being extremely hyper-local and location specific, ranking the business in all the nearby locations was the aim to increase the qualified leads coming from digital platforms.

CHALLENGES FACED

The key challenges in this project were the competitors. On Organic rankings, there were big giants like magic bricks, 99 acres who had completely dominated the SERP. On Google My Listings there were other agencies and consultancies with their marketing strategies.

SOLUTIONS BY UNO SEARCH

  • Optimizing Google My Business for the Local keyword with help of Uno Search automation to increase the prominence of client business in local area.
  • Reviews and Recommendations by previous customers were easily collected by Uno Search’s built-in feature to send SMS invites and remind customers to review the business listing.
  • Past work and Case studies were displayed for reference to future clients and collaborations.
  • Consistency in performance with photos, videos, business updates and reply to customer reviews was maintained.

RESULTS

  • Real Estate Consultancy was listed on #1 in all the targeted locations.
  • Even though being a local business, they were able to beat gaint property aggregators and start ranking on SERP.

GMB Ranking

Analysis of Performance

Month

Website Actions

Direction Hits

Phone Calls

January 2021

2

4

10

March 2021

15

3

30

3x increase in the number of calls during the period of 2 months.

Gmb Performance - Sarayu

Comparative results for three months: Significant Improvement in the Clicks and Digital presence.

Google Search Console - Real Estate Consultancy

The average business is found in 846 direct searches each month and 8659 discovery searches. This totals an average of 9509 searches per month and 91% of searches are discovery, while 9% are direct.

Screenshot (564)

The average local business receives 5.31k views each month – 2.03k on Search and 3.28k on Maps means 38% of businesses’ GMB listing views are on Search and 62% are on maps.

Screenshot (567)

The business receives 102 actions from their Google My Business listing each month. On average, 11% of actions on GMB listings are website visits and  80% of businesses receive calls each month from GMB.

Screenshot (568)

What we achieved with UnoSearch

  • 20x Increase in Website Traffic
  • 7x Increase in Online Presence
  • 200% Increase in Lead Generation

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